Hey y’all. An “item” is an individual thing and so is beauty. It’s not about comparing yourself to others, but owning your look and loving what you see in the mirror. I created ITEM Beauty as a healthy dose of self-love we could all use. Since my mom was a makeup artist, I’ve always been comfortable with beauty products and seen it as a fun way to express myself. ITEM Beauty is all about embracing your imperfections, not masking anything, because they all play a part in what makes you truly unique.
ITEM Beauty is good for you inside and out. It’s made with a mix of clean, lush ingredients, free from any bad stuff, so you can also feel confident about the love and care that goes into each product.
ITEM brings so. much. happiness.
Xox,
AR
Addison Rae, Co-Founder
Make it up as you go & make it better than it ever was before.
We level up your makeup by infusing clean, science-backed ingredients and skin-soothing beauty boosters like botanical extracts, plant-based oils, and hydrating conditioners so you look and feel 💯 about every ITEM, every time.
We don’t mess around when it comes to what your skin doesn’t need. We develop clean, dermatologist- tested formulas without any of the bad stuff like talc, parabens, phthalates, or mineral oil (to name a few).
We heart the planet and its fur babies. Our products are vegan-friendly and we are ALWAYS cruelty-free. Plus, we use responsibly, ethically and sustainably sourced formulas whenever possible.
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