Our Story




Before TikTok, I thought my dream of becoming a dancer was over when I didn’t make the team at LSU. When I found out, I had two choices: believe in them or believe in me. And well, you know what happened next. 

I’m here to remind you that your opinion of yourself matters more than theirs.

This is why I created ITEM Beauty. Makeup has always been such a fun way to express myself and feel my best, so I wanted to create a clean beauty line with lush ingredients (and none of the bad stuff) for a natural look that makes you feel more like you

Lesson learned: I chose me that day and I will choose me ALWAYS. And so should you. Because when you love yourself first, you’re able to love everyone else better.

So embrace your contradictions, own your weirdness and be completely in love with who you are.





A fresh fix for your look & your life

In with the good.

We level up your makeup by infusing clean, science-backed ingredients and skin-soothing beauty boosters like botanical extracts, plant-based oils, and hydrating conditioners so you look and feel 💯 about every ITEM, every time.


Bye to the bad.

We don’t mess around when it comes to what your skin doesn’t need. We develop clean, dermatologist- tested formulas without any of the bad stuff like talc, parabens, phthalates, or mineral oil (to name a few). 

Made with ❤.

We heart the planet and its fur babies. Our products are vegan-friendly and we are ALWAYS cruelty-free. Plus, we use responsibly, ethically and sustainably sourced formulas whenever possible.